What I Stand For

The fitness industry of today is like an artist who created a beautiful painting but did not know when to stop adding to it. A long time ago the world was hypnotized by the fitness industry, which is largely driven by money, power and greed.

When I first became a trainer my view on fitness went beyond dumbbells and cardio machines. It was not about changing the way you’re body looked, eating better or running faster. And it was not about lifting more weight than the next person or having a better body.

It was about transforming your whole existence. Revolutionising yourself. Using training as a tool to help you achieve things in all areas of your life. To this day, my view remains the same.